According to Entrepreneur Magazine, “the sum of all your social-media activity is truly a reflection of your collective brand, so manage it all with purpose. Your behavior on social media becomes your brand and builds your reputation. While the digital world is your platform, use it with care because there is a fine line between productive and destructive behavior.”
You’re branding even when you don’t know it. You can either have a positive brand with a great reputation or not. If you don’t have a positive, productive, and reputable professional internet persona then you’re in for trouble. Clean up your social networks and remember that diligence is the key to reputation management. Admit it, you don’t want your Facebook profile privacy settings open for your new boss to see you wasted and doing body-shots off some co-ed last month do you?