5 Steps to Writing Your Personal Mission Statement

personal brand mission statement

In First Things First, Steven Covey refers to developing a mission statement as “connecting with your own unique purpose and the profound satisfaction that comes from fulfilling it.” A personal mission statement helps job-seekers identify their core values and beliefs while helping to identify companies that have similar values and beliefs; helping them better assess the costs and benefits of any new career opportunity.

According to Dr. Jack Groppel “by creating a mission statement people can begin to identify the underlying causes of behaviors, as well as what truly motivates them to make changes. A mission statement becomes the North Star for people. It becomes how you make decisions, how you lead, and how you create boundaries.”

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Personal Brand Statements | What’s Your Headline?

writing your personal brand statement

The purpose of a personal brand statement is to capture the heart of your brand in one sentence; its a promise to employers about your unique value proposition.  Your brand statement also gives the receiver the essential information.  Consider it something like a headline – and I don’t mean the clickbait type of headline, but a show stopper.

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