Think of the internet as that gossipy girl in high school and imagine that there’s no secret she won’t spill. You wouldn’t willingly help that gossip ruin your reputation. However, you have without knowing it by allowing your private shenanigans to infiltrate your personal brand. I challenge you to Google yourself and see if you’re truly happy with the results.
Moving on, I would think that I wouldn’t have to write this post but I do. There are still stories about people getting fired for posting something inappropriate or having something from years earlier reappear to wreak havoc on their lives, and we never think it will be us on the other end of that story. Your personal brand is a sacred and precious thing which is the culmination of everything you are. When you damage that it can be very hard to recover; just look at Mitt Romney’s Presidential race.
For the love of God, lets use our powers for propriety instead of stupidity!