The purpose of a personal brand statement is to capture the heart of your brand in one sentence; its a promise to employers about your unique value proposition. Your brand statement also gives the receiver the essential information. Consider it something like a headline – and I don’t mean the clickbait type of headline, but a show stopper.
The elements of a magnetic headline is that it:
- Valuable Offer/Proposition
- Keywords of your target market (i.e. what are the needs of the company?)
- Incentive/Sense of Urgency
Some may say that you need to prepare an elevator speech. That depends. In the following TED Talk, Michelle Golden explains that the 30-second elevator speech may actually be a secret timesuck; describing it at “in-person spam”.