Creating a powerful personal brand takes serious thought about who you are and what you have to offer. Whether you know it or not, you have a personal brand – good or bad. The key to success is to control the narrative, i.e. your brand.
A powerful brand is:
Steps to creating or uncovering your personal brand:
Step 1: Determine your unique value proposition
- Your value proposition is a cost vs. benefits equation that shows your prospect’s motivation. Here’s how to do it.
- Your benefits hold different weight to different people. You need to find out which of your benefits are perceived to be most important to your prospects.
Step 2: Find out how others perceive you
- You can either ask everyone you know to take some weird on-line quiz or you can make use of these 5 ways of learning what others think of you.
Step 3: Identify your goals
- I’m always saying this because having a direction will always guide you.
- Have several short-term goals(3 – 6 months or so) in 3 to 4 categories such as personal development, career goals, strategic management and so on.
- 6 months –
- 1 year –
- and so on…
Step 4: Identifying your target audience
- Research your target audience
- Define your target audience
Step 5: Reorganize your priorities
Step 6: Pay attention to the details – no matter how small
- Everything you do ultimately contributes to your personal brand.Once your brand has been defined, make sure that the little things — the way you dress, your body language, how you behave with co-workers, the emails you write — are consistent with your brand message.
Step 7: Update your resume
- Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals.
Step 8: Start social networking – online and through local groups
- Make sure to be consistent with all profile pictures, about me pages, and updates. You can even use sites like Hootsuite to handle all of that for you.
- Get involved with groups through sites like Meetup.
Step 9: Buildup your web presence
- Use sites such as Linkedin or about.me to boost your brand presence online.
Step 10: Blog (as I do), publish, and self-publish (which I do not)
- If you’re as productive as I am when it comes to your passion then why not compile it all into a niche blog. Sites like WordPress and blogger are fine if you’re not in the major leagues. I still suggest WordPress if you are…
- I’m not yet publishing so I have no suggestions for you…
- I’m also not self-publishing because I’m not interested, so Google is going to be your friend here.
Step 11: Tent to your marketing network
- Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand.
Step 12: Frequently revue your brand
- Are you portraying your brand in a way that’s concise and easily understood?
- Is your brand message consistent among all platforms? A regular review will ensure your message remains clear.