Uncovering Your Personal Brand

uncovering your personal brand

If you’ve never spent any real time on introspection then I suggest you do.  Turning your thoughts inward can allow you to being to learn to articulate the unique value of your brand.  However, when it comes to uncovering your brand, sometimes you need a little creative inspiration to get started.

How am I unique?

A personal brand articulates the specific qualities you possess that make you stand out from the competition.

  • What’s your superpower?
  • What do you do better than anyone else?
  • What energizes or ignites you?
  • What are your true passions?
  • What are you like to work with?
  • What do people remember most about you and how would they describe the experience of working with you?
  • How do you do what you do?
  • What makes the way you achieve results interesting or unique?

How is what I do distinctive?

The next step is to look at how yourself as a whole and figure out how which you do is unique. Look at your interests, hobbies and preferences. For example, what do your three favorite books, movies or songs say about you? What would someone learn by knowing your taste in music, food or sports?

  • What are your favorite interests?
  • What is it that your manager, colleagues, friends, and clients come to you for?
  • What are your top values – your operating principles?
  • How does what you do, combined with what makes you unique, distinguish you from your peers in your profession or field of expertise?

Who is my target audience and why I am the best person to satisfy their needs?

Because creative artists do not work in a vacuum, the third step in creating a personal brand is identifying your target audience.  This step is critical for two reasons: first, it validates that your unique gifts are commercially viable, and second, it helps clarify your objectives so you can map your career path as efficiently as possible.  To complete step 3, answer these questions:

  • Who is your ideal target audience?  Create a profile of one individual who exemplifies the qualities of the audience you would most want to perform, teach or work for in your creative profession.
  • Write down a list of these qualities.
  • Rank these qualities in their order of importance to you.
  • Why are you are uniquely positioned to satisfy the needs of this audience?

Why do I do what I do?

The last – and probably most important  — step in creating your personal brand is to commit to your brand on an emotional level in order to connect deeply with your target audience.

Ask yourself the following questions:

  • If the world were a perfect place, what work would I be doing?
  • What do people frequently compliment you on or praise you for?
  • In this perfect world, what am I achieving through my work?
  • In this perfect world, how am I impacting audiences?

…and if you still need some guidance, checkout this FREE Personal Branding Workbook by PwC


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