The Use of Color in Branding

the use of color in personal branding

First of all, color isn’t about art, its about strategy.  A successful personal branding package is more than just your tag line or mission statement; it’s also about how you present yourself visually in terms of your resume, cover letter, business cards, and brochures.  The use of color in personal branding will speak to the nature of who you are through the practice of color psychology.  In short, color psychology is the study of hues as a determinant of human behavior.

Branding = The marketing of YOU

When it comes to branding your resume package or identity kit I recommend starting wtih Etsy before wasting your time trying to alter free templates – unless you’re software savy.  Note the warm muted colors which represent professionalism.

etsy

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