Why should you care about personal branding

Personal branding

Most people think that branding is all about business and marketing, and it is.  However, there’s no reason why you shouldn’t start branding and marketing yourself just like corporations do.  As a job candidate you’re responsible for selling yourself as well as creating a marketing campaign which showcases your talents and skills (i.e. your resume, etc.)  The majority of job applicants only go as far as submitting a resume which ends up getting lost in the crowd.  One way to stand out is to brand yourself and start utilizing a personal brand identity kit (which will be covered in future articles).

In case you’re wondering why you should care about your personal brand, consider this gem from Inc.com

“Personal branding is especially crucial for the current generation of young workers, who are more likely to move around professionally. Over the course of their careers, many professionals will change industries, transition between completely different careers, and be hired by companies as consultants, freelance workers, and ambassadors” (Inc.com.).

Since you can’t define your brand without first defining your core values, here are some though provoking questions to get you started.

Top 10 questions every brand must answer:

  1. What perceptions do you want your brand to convey to the market?
  2. What will your brand say about who you are?
  3. What are the core values of your brand that guide your behaviors and business practices?
  4. How will your brand reinforce who you are and the desired perception you want to create in the minds of your employers and customers?
  5. When people think about your company or product, what are the feelings and associations you want them to have? Are they unique? Can you “own” them?
  6. What are the functional benefits that only you can deliver to your customers, or employers?
  7. What are the emotional benefits that only you can deliver to your customers, or employers?
  8. Who is your target audience (i.e. education, law, or engineering, etc.)?
  9. What is your business niche and how do you differ from competitors (or other applicants)?
  10. How can you bring your brand to life?

After considering these questions, what do you think your (personal) brand says about you?  More importantly, what do you think others think about you?


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